The problem this service answers
A company you had never taken seriously has just raised a substantial round and will now spend it in your segment. You are learning this at the same time as your customers.
A funding round changes a competitor faster than anything else. It converts a small player into one able to recruit a sales force, buy visibility, cut its terms for a while and enter territories it could not previously address. The round itself is usually announced; what it means for your segment rarely is.
The same information serves other purposes. For business development it identifies companies that have just acquired the means to buy. For corporate development it signals which specialists are being consolidated and which investors are building a position in a field. For founders it shows what the market is currently prepared to finance, and on what stated basis.
What the assignment covers
The scope defines the field to be watched: sector or technology, company stage, territories, and whether the interest is competitive, commercial or investment related. Those choices determine both what is collected and how it is read, since the same round matters differently to a competitor, a supplier and a potential acquirer.
We monitor announcements of rounds, capital increases visible in registries where they are published, investor communications, and the public statements that accompany a raise. Each entry records the company, the announced stage, the investors named, the stated use of proceeds and any territorial or product ambition made public. Amounts are recorded as announced, in the wording used.
The analysis is comparative. Rounds are read as a series rather than as isolated events: which segments are attracting capital, which investors keep returning to a field, which theses are being financed, and which of the companies concerned are positioned to appear in your market. Announced amounts are reported as announced, without being treated as verified accounts.
How we work on it
- We define the field, the company stages and the territories to be watched.
- We state the angle: competitive threat, commercial opportunity or investment reading.
- Announcements, filings and investor communications are monitored continuously.
- Each round is recorded with company, stage, investors and stated use of funds.
- Entries are checked against corporate records where those are public.
- Rounds are read as a series to identify segments and theses being financed.
- Alerts are issued for rounds directly affecting your competitive position.
Where the information comes from
Sources are selected with you at the start of the assignment and reviewed as the subject evolves.
- Public fundraising announcements and company communications.
- Corporate registries and capital increase filings where published.
- Investor and fund communications, portfolio pages and public statements.
- Sector and specialised press covering the field concerned.
- Public accelerator, incubator and support programme publications.
Possible deliverables
The format is chosen with you. A single assignment can combine several of them.
- A round log with company, stage, investors, date and source.
- Alerts on rounds affecting a competitor or a target of yours.
- A periodic synthesis of where capital is going in the field.
- An investor view showing recurring backers of the segment.
- A reading of the theses being financed and their likely consequences.
Who this service is designed for
What this service does not promise
We report what is publicly announced about a round. Amounts, valuations and stated uses of funds come from the parties themselves, are not independently audited by us, and reveal nothing certain about the future performance of the company.
How to start
Tell us the field to watch and why the information matters to you: competition, business development or investment. We come back with a proposed perimeter.