The problem this service answers
You are about to commit to a market and cannot answer a simple question in a meeting: who exactly is present, in which segments, and who owns whom.
Most companies know their direct competitors and very little of the rest of the field. Yet the structure of a market, meaning who occupies which position, which players belong to the same group, which are financed by the same investors and which control access to customers, usually explains more about your chances than the size of the market does.
A mapping is also the reference document that makes later work possible. Partner search, distributor selection, acquisition screening and competitive monitoring all start from a picture of the field. Building that picture once, carefully, avoids rebuilding a partial version of it in every subsequent project.
What the assignment covers
The perimeter is set first: which market, which segments, which territories, and where the boundary lies between players who are in scope and adjacent ones who are not. That boundary is a decision in itself, and stating it explicitly prevents the endless expansion that makes mappings arrive too late to be used.
We then identify the players and document each one on a common grid: activity and segments served, territorial presence, apparent scale, channels used, positioning, and the corporate links visible in registries, including parent companies, subsidiaries and shareholders where published. Ownership links frequently change how the field should be read, and they often matter more than apparent size.
The deliverable presents the field visually and in writing: groupings by segment and by position, the relationships between players, the concentration of the market, and the spaces where few or no players are currently active. Uncovered positions are reported as observations, not as recommendations to occupy them, and the map states its own coverage limits alongside the field it shows.
How we work on it
- We delimit the market, the segments, the territories and the boundary of the field.
- We agree the grid on which every player will be documented.
- Players are identified from registries, sector sources and public material.
- Each player is documented on activity, segments, territory and apparent scale.
- Group, capital and partnership links are traced where they are published.
- The field is structured into segments, positions and relationship groupings.
- Gaps in the field and areas of uncertain coverage are stated explicitly.
Where the information comes from
Sources are selected with you at the start of the assignment and reviewed as the subject evolves.
- Corporate registries, filings and ownership records where published.
- Sector directories, professional bodies and certification registers.
- Company websites, catalogues and public commercial documentation.
- Public procurement and contract records showing active suppliers.
- Trade press, event participation and public partnership announcements.
Possible deliverables
The format is chosen with you. A single assignment can combine several of them.
- A visual map of the players by segment and position.
- A player file per company documented on the common grid.
- A view of group, capital and partnership links.
- An analysis of concentration and of the positions currently uncovered.
- A reusable base that later assignments can build on.
Who this service is designed for
What this service does not promise
A mapping shows what public sources make visible at a given date. Confidential holdings, informal agreements and undeclared links stay outside it, and an uncovered position on the map is not by itself evidence of a viable opportunity.
How to start
Tell us the market, the segments and the territories you want mapped, and what the map has to help you decide. We come back with a perimeter and a grid.